Umbrella

about the case

From Problem to Solution

What We Did

Umbrella lend to Canadian small businesses in a category the visitor has usually been burnt by, every competitor promises fast money and hides the terms.

So the page had to name that scepticism out loud and answer it with numbers in the first screen, instead of spending the hero earning permission to speak.

Wrote the hero at the disbelief rather than around it
Put the amount, the speed and the approval basis in the opening paragraph
Pinned the three terms as tiles on the fold line
Chose a customer photograph over a boardroom one
Built the application flow and repeated the CTA in nav and hero

3 wks
9
1
2

Most common
questions

What does “turnkey” actually include?
Everything between the idea and the live site.

Planning, interfaces, development, and launch: one clear point of contact.

You come with a goal, you leave with a website that sells it.
What if I don’t like the first version?
You won’t wait months to find out.

You see the design direction in the first days, and we iterate together at every checkpoint.

Revisions are part of the process, not an extra invoice.
How much does a website cost?
Let’s discuss your project.

Pricing depends on the pages, features, content, and integrations you need.

You know the exact price before we start, not after.
Can you help rebuild an existing website?
Yes. We can review your existing site and plan a suitable rebuild.

Every URL gets a redirect, and titles, descriptions and structure move with the content.

Redirects, metadata, and content structure are considered during the move.
Do you build websites for SaaS and startups?
I build websites around your goals and the tools that suit your project.

The implementation can be planned around how you want to manage your content.

Scope, budget, and timing are agreed before development begins.
How long until launch?
The timeline depends on your project.

I’ll confirm the scope and delivery plan with you before work begins.

Bigger scope takes longer, and you know the exact date before we start.