House Drafters

about the case

From Problem to Solution

What We Did

House Drafters sell a technical service (builder-ready plans) into the most emotional purchase most people ever make.

Lead with the drawings and you lose the homeowner. Lead with the dream and you lose the builder. The page had to hold both without changing tone halfway.

Gave the headline to the dream and the paragraph to the scope
Answered the practical worries as three chips on the photograph
Moved to the product (custom home plans) inside one scroll
Designed pricing as its own page so the question is never left open
Built the plan catalogue as a collection, with a quote form behind it

3 wks
11
1
1

Most common
questions

What does “turnkey” actually include?
Everything between the idea and the live site.

Planning, interfaces, development, and launch: one clear point of contact.

You come with a goal, you leave with a website that sells it.
What if I don’t like the first version?
You won’t wait months to find out.

You see the design direction in the first days, and we iterate together at every checkpoint.

Revisions are part of the process, not an extra invoice.
How much does a website cost?
Let’s discuss your project.

Pricing depends on the pages, features, content, and integrations you need.

You know the exact price before we start, not after.
Can you help rebuild an existing website?
Yes. We can review your existing site and plan a suitable rebuild.

Every URL gets a redirect, and titles, descriptions and structure move with the content.

Redirects, metadata, and content structure are considered during the move.
Do you build websites for SaaS and startups?
I build websites around your goals and the tools that suit your project.

The implementation can be planned around how you want to manage your content.

Scope, budget, and timing are agreed before development begins.
How long until launch?
The timeline depends on your project.

I’ll confirm the scope and delivery plan with you before work begins.

Bigger scope takes longer, and you know the exact date before we start.