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Bridgeman Awards homepage: magenta display type on white under the line “Recognising innovation in visual storytelling”.

Bridgeman Awards

about the case

From Problem to Solution

What We Did

The Bridgeman Awards site serves two visitors at once: creatives deciding whether to enter, and everyone else arriving to read the results.

One page, two jobs, and a date fixed by the awards calendar, the site had to be live before the call for entries opened, not when it was finished.

  • Split the two paths: Apply in the nav, View Winners under the fold

  • Carried the identity in type: the name at full width in magenta

  • Set a ghosted word behind the title for depth without a photograph

  • Wrote the paragraph to cover both programmes in one pass

  • Built winners as a collection so each year's results publish themselves

  • 3 wks

  • 9

  • 2

  • 1

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